Store Fit Audit examines how effectively your ecommerce experience helps customers understand the product, make confident decisions and move toward purchase.
It turns observable store evidence into a structured diagnostic — showing what is working, where friction appears and what may deserve attention next.
A visually premium store. The largest confidence gaps appear during size evaluation and fit validation.
Visual Confidence
Product Information
Fit Decision
Post-Purchase Assurance
Conversion Signals
01Missing model measurements
02No fit recommendation tool
03Static image-based size chart
What we examine
Confidence is built across the journey.
Customers rarely abandon a purchase because of one isolated detail.
Store Fit Audit looks across the experience to understand whether the information, visuals and guidance around the product give customers enough confidence to decide.
01
Visual Confidence
Does the customer see enough to understand the product and how it may look or fit?
02
Product Information
Is the information needed to evaluate the product clear, useful and consistent?
03
Fit Decision
Does the store help the customer make a more confident sizing or fit decision?
04
Post-Purchase Assurance
Does the customer understand what happens if the decision is not right?
05
Conversion Signals
Are there visible signals that reduce hesitation and support the decision to continue?
The methodology
A living methodology, not a fixed checklist.
Store Fit Audit uses LIVVIUM’s proprietary methodology to review the customer-facing signals that shape confidence across the ecommerce journey.
The framework is evidence-led, versioned and continuously reviewed as ecommerce practices, customer expectations and retail technologies evolve.
Each audit considers observable store evidence, consistency across the journey and the quality of decision support available to the shopper.
Evidence-led
The assessment is grounded in what a customer can actually see and experience.
Versioned
The methodology evolves rather than remaining frozen while ecommerce changes.
Continuously refined
New retail practices, technologies and observed patterns help inform future versions.
The exact scoring model, weighting and calibration logic remain proprietary.
LIVVIUMStore Fit Audit
LIVVIUM Store Fit Audit
Assessment date July 12, 2026
Store Fit Audit
Customer-confidence diagnostic
Atelier Aurelina · Fashion & Apparel
www.atelieraurelina.com
This report evaluates how effectively the store helps customers understand the product, make confident decisions and move toward purchase.
LIVVIUMAtelier Aurelina
LIVVIUMDiagnostic summary
Olivia’s observation
Founder takeaway
Atelier Aurelina already presents a visually premium brand experience. The largest confidence gaps appear during size evaluation and fit validation, particularly for first-time customers unfamiliar with the brand’s fit.
15URLs reviewed
8Product pages reviewed
3Collections reviewed
LiveStore walkthrough
LIVVIUMFounder takeaway
LIVVIUMEvidence snapshot
Store walkthrough evidence
Proof of review
Captured during a live walkthrough of the Atelier Aurelina store.
What worksStrong editorial imagery creates premium brand perception.What creates frictionSize selection lacks model measurement context.Highest priorityStatic size chart creates extra interpretation work for mobile shoppers.
LIVVIUMLive store review
LIVVIUMMethodology areas
What the audit examines
Confidence across the journey
01
Visual Confidence
Does the customer see enough to understand the product and how it may look or fit?
02
Product Information
Is the information needed to evaluate the product clear, useful and consistent?
03
Fit Decision
Does the store help the customer make a more confident sizing or fit decision?
04
Post-Purchase Assurance
Does the customer understand what happens if the decision is not right?
05
Conversion Signals
Are there visible signals that reduce hesitation and support the decision to continue?
LIVVIUMPublic-facing review
LIVVIUMKey findings
Top findings
Where confidence breaks
1Missing model measurements
2No fit recommendation tool
3Static image-based size chart
Additional findings are available in the optional Premium Insights layer.
LIVVIUMInitial priorities
LIVVIUMPremium insights
Premium insights
Go deeper when it is useful.
An optional paid layer with deeper page-level findings, prioritised actions and implementation guidance.
Premium Insights + 30-Minute Review
An optional paid upgrade when a brand is ready to go further.
Your Store Fit Audit turns a live ecommerce review into a structured view of where customer confidence is working, where it is breaking down and what deserves attention next.
01
See the evidence
Screenshots and observations show what informed the assessment.
02
Understand the gaps
See where customer confidence may weaken across the store experience.
Every Store Fit Audit begins with a meaningful free diagnostic. Brands ready to go further can choose the Premium Deep Dive—or begin directly with the full audit.
For brands ready to move directly into the full audit, with deeper analysis, prioritised recommendations and implementation guidance.
Deeper diagnostic insights
Page-level observations
Expanded priority recommendations
Implementation sequencing
Technology-readiness observations
30-minute founder-led review
Secure payment via Stripe · Booking link sent after payment
Who it’s for
For teams responsible for how customers decide.
01
Ecommerce teams
Understand where customer confidence may be weakening across the store.
02
Brand & marketing
See whether product presentation and information support the brand promise.
03
Digital & innovation
Identify where technology might genuinely improve the customer journey.
04
Leadership
Turn ecommerce observations into clearer priorities for what to address next.
Coming next
Your results become more useful with context.
As the Store Fit Audit evidence base grows, LIVVIUM is developing new ways to help brands understand how their ecommerce experience compares with broader patterns and stronger observed practice.
Benchmarking in development
Your store
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Peer range
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Leading range
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A broader view is coming.
See your store through the customer’s eyes.
Start with a free Store Fit Audit and see where confidence is working — and where the customer journey may need more support.