LIVVIUM

Connected Commerce

Extend the relationship through connected products, owner experiences and evolving content after purchase.

A dark, navy-lit retail interior with clothing rails and a circular display.
A folded grey shirt beside a hand holding a phone.

Built and tested in practice

Connected-commerce infrastructure developed through Exposed Layers Studio.

Exposed Layers Studio is an experimental connected-product and experience studio operated through LIVVIUM. It provides a live environment for developing and testing how physical products, digital layers and customer relationships can continue beyond the transaction.

LIVVIUM designed and built the digital infrastructure supporting these experiences, including Exposed Layers LIVE and ExposedLayersOS.

  • A folded grey shirt with a small tag, beside a phone in a customer’s hand.
    Physical product
  • A hand reaching toward a tablet on a pale table.
    Digital layer
  • Hands lifting a knit from tissue paper in a box.
    Ownership

Platforms built by LIVVIUM

  1. A dark retail interior used as an atmospheric field for public activations.

    Public experiences & activations

    Exposed Layers LIVE

    A digital experience platform built by LIVVIUM for Exposed Layers Studio, connecting physical products, campaigns and events with WebAR and evolving public content.

    WebAR · campaign destinations · live activations · interaction signals

  2. A folded shirt beside a phone, suggesting a product-to-owner journey.

    DPP & Owner Gateway

    ExposedLayersOS

    A connected-product and DPP platform built by LIVVIUM for product information, registration, ownership and evolving product journeys.

    NFC & QR · product information · registration · product history · owner access

View the Exposed Layers Case Study

In action

Connected journeys built in the real world.

Connected garment · Exposed Layers Studio

What Lies Beneath

Garment → NFC → product information → AR layers → registration → Owner Gateway

A connected garment developed through Exposed Layers Studio, linking the physical product with public digital layers and an evolving ownership journey.

LIVVIUM designed and built Exposed Layers LIVE, ExposedLayersOS and the connected digital journey supporting the project.

View What Lies Beneath
A folded shirt and a phone held beside it, suggesting a connected product journey.

Runway · WebAR · Digital continuation

A Journey of a Thousand Threads

Physical fashion → runway → WebAR layers → virtual try-on → continued discovery

Developed under Exposed Layers Studio, A Journey of a Thousand Threads extended a physical fashion presentation through digital layers and additional ways to encounter the collection.

LIVVIUM built and delivered the WebAR layer through Exposed Layers LIVE and connected the experience to the wider digital customer journey.

View the Case Study
A fashion magazine spread showing the same look in more than one commercial frame.

How LIVVIUM works

LIVVIUM combines strategy with working infrastructure. Through Exposed Layers Studio, we have built and tested platforms that connect physical products with public experiences, product information and continuing ownership journeys.

LIVVIUM does not simply connect a product to a webpage. We build the infrastructure that allows the product experience to continue.